Tag Archives: Acura

It is rather unlikely that Acura knew or aptly projected the impact their MDX would have on their bottom line when they launched it back in 2000 as a 2001 model year luxury SUV. It quickly rose to become to best or second best-selling product in the line-up, outselling even the affordable ILX (the EL’s and CSX’ latest name) by a margin of nearly 3 to 1. And this despite being one of the most ...

Acura has long struggled with its identity over the last 15 years. In fact, the second half of the 2000s were a complete mess save for one vehicle: the MDX. Between you and I, if the MDX had not been as good as it was, and is, I don’t think we’d still have an Acura brand network to speak of. I won’t breakdown what was wrong with all the other products during that period of ...