Tag Archives: 2018 Kia Sorento

For a long time, Kia’s sales pitch was mainly focused on value, the deal that the customer gets when choosing a Kia. This customer had – and still has – plenty of choice in the segments where the Korean manufacturer is active. Today, Kia is changing its game plan and wants to focus more on the product, and the lifestyle the product in question could be associated with. Last week, we got a chance to ...

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